Hi, I’m Ana — a strategist with a creator’s heart and a product thinker’s mind. I’ve been guiding digital products, teams, and transformation programs through the complex journey from insight to impact.
With a strong foundation in UX strategy, product management consulting, and facilitation, I help organizations align their business goals with real user needs—designing not just better experiences, but smarter decisions.
From global tech companies to early-stage startups and public sector platforms, I’ve worked across various industries to craft user-centered, data-informed, and innovation-driven experiences.
I’m also the founder of Job Squad and JobSquad Tech, a holistic career and transformation program designed to help professionals get unstuck and move forward with clarity, structure, and confidence.
What I Bring to the Table
- 🎯 Strategic product vision – I help teams move from fuzzy goals to clear roadmaps, using discovery methods and systems thinking.
- 🤝 Cross-functional facilitation – I lead Design Thinking workshops, strategic alignment sessions, and product discovery sprints.
- 🧠 UX leadership & DesignOps – I bring structure to UX processes, enabling teams to scale with coherence and impact.
- 🤖 AI-forward mindset – I explore AI-powered tools and automation to enhance product capabilities and team workflows.
- 🚀 Entrepreneurial drive – I build, I test, I iterate — whether launching new programs, helping others grow, or creating meaningful content.
Areas of Expertise
Passions & Inspirations
Creative Writing
Crafting stories and exploring ideas through words
Hiking
Finding clarity and inspiration in nature's trails
Painting
Expressing creativity through colors and textures
Continuous Learning
Always curious, always growing, always discovering
Music & Arts
Finding rhythm and beauty in creative expression
Sustainability & Innovation
Building a better future through conscious choices
Community Building
Connecting people and fostering meaningful relationships
Volunteering Activities
Contributing to social, business, tech, and product communities through meaningful engagement and knowledge sharing
What I'm Working On
Supporting companies as a freelance consultant
Helping them shape products and experiences that matter, from early-stage discovery to go-to-market strategy.
Developing JobSquad Tech
A holistic incubator of career transition for IT/Tech Professionals – providing comprehensive support for career pivots, skill development, and professional growth in the rapidly evolving tech landscape.
Coaching professionals and entrepreneurs
To grow with intention and design their next chapter with confidence, focusing on strategic career planning and leadership development.
Ready to Create Impact Together?
If you're looking for a strategic partner to shape your product, elevate your team, or co-create your next bold idea
Let's Connect