Transition Architect.
AI Strategist.
Builder.
I come from software and IT — not from training or HR. I understand the codebase, the backlog, the technical debt, and the engineer who rolls his eyes in the back of the room when another consultant talks about "AI transformation." That's why I can walk into a technical team and be credible from minute one.
UX & transformation
"I build resilient systems where others see chaos. I translate complexity into operational clarity — and fear into execution."
10+ years building products
at the intersection of AI, people, and systems.
Enterprise SaaS at HP, SAP, and Société Générale. Founder of two product lines running in parallel. The rare combination of someone who has owned a product roadmap inside a Fortune 500 and also built a product from zero — with the technical credibility to be trusted by engineering teams from minute one.
Product ownership, not coordination
Roadmap, discovery, delivery, stakeholder alignment, and adoption — owned end-to-end. Not facilitated. Not advised on. Owned.
AI adoption is a product problem
40% AI adoption growth at HP in Q1. The lesson: adoption fails because of product and change management — not because of the technology or the training budget.
Technical credibility from day one
Engineering background + NNG certification + hands-on automation stack. Can talk to the engineer, the designer, the CFO, and the user in the same afternoon.
10+ years across enterprise,
startup, and founder.
From Executive Assistant to CCO at Vodafone, through UX consulting at Société Générale and SAP, to Product Manager for an internal AI Assistant at HP, to founding UXDMatter and then JobSquad — 10+ years, each role adding a layer of operational, technical, and strategic depth that the next one required.
+ JobSquad Mar 2025 – Present
Founder & Lead Product Manager
Built a transformation ecosystem across B2B and B2C simultaneously. B2B: AI transformation sprints for IT/enterprise companies (50–500 employees) stuck at <30% AI adoption — process audit, adoption plan, contextual training, change management, automation. 6–10 weeks, €5K–€15K, contractual guarantees. B2C: career reconversion programs with 70% employment rate — JobSquad Start, PM Track, AfterHire Sprint 90, No-Code Automation Track. Built full tech stack independently: n8n, Claude Code, Anthropic API, Squarespace, Wix. Organised 100-person conference "Jobs of the Future," September 2025.
1 year
Product Manager — Digital Employee Experience & AI
Led product discovery and strategy for HP's internal AI Assistant — the hardest enterprise challenge: getting people to actually use the tools the company paid for. Achieved 40% AI adoption growth in Q1 through structured rollout, onboarding redesign, and change management. Led NPS analysis and employee feedback programs, turning data into prioritised product improvements. Facilitated cross-functional alignment across engineering, design, HR, and business stakeholders. Core lesson that became the foundation of JobSquad Tech: adoption is not a training problem — it's a product and change management problem.
4 years 2 months
Founder & Product Manager Consultant
Founded and ran UXDMatter, a UX and product consultancy serving B2B, enterprise, and nonprofit clients. Defined company vision, services, and strategic direction. Led UX research and usability testing — improved task success and customer satisfaction by 40% through redesigned flows. Facilitated Design Thinking workshops for cross-functional teams (HR, Ops, Engineering, CSR). Mentored junior designers and non-UX professionals in applying product thinking to their domains.
1 year 2 months
UX Designer Specialist — Enterprise SaaS
Enterprise UX for legacy platform modernisation within SAP's ecosystem. Increased user engagement by 20% in 3 months through targeted redesign of legacy flows. Key projects: Batch Release Hub for Novartis (GMP-regulated pharma, reduced 48h release process to a single safeguarded click) and Purchasing Application for Public Sector. Defined user flows, prototypes, and interface components aligned with SAP Fiori standards. Contributed to UX quality assurance — accessibility, performance, and usability benchmarks.
2 years 7 months
User Experience Designer
Internal and customer-facing digital platforms across global markets. Led UX redesigns that increased user satisfaction scores by 25% in 6 months. Drove +30% traffic growth through usability improvements on redesigned websites and internal tools. Conducted user research across multiple markets (interviews, surveys, usability testing). Collaborated with global cross-functional teams to align design outcomes with strategic goals.
3 years 3 months
Office Manager to Chief Commercial Officer
High-level support to the CCO and senior leadership team. Exposure to commercial strategy, cross-functional planning, and executive-level decision-making. The role that taught me: clarity and structure at the top matter more than any tool or methodology below it.
+ Earlier Oct 2006 – Oct 2016
10 years
Project Manager · Executive Assistant · Helpdesk · Customer Service
10 years of cross-functional exposure — from helpdesk and customer service to ExCom-level coordination at CRH and Solvay. The foundation for understanding how organisations actually work versus how they're supposed to work. Every enterprise friction point I later solved as a PM, I first experienced as a user.
The formal foundations
and the practical ones.
Engineering at the base — UX and product on top. Systems thinking from engineering combined with human-centered thinking from design is the actual reason both enterprise software delivery and career programs work the way they do.
What a Senior PM with an AI
background delivers.
10+ years across enterprise SaaS, AI adoption, UX strategy, and founder-led product delivery. The expertise below isn't a list of skills — it's a map of what I own end-to-end, from vision to shipped product to measurable adoption.
Two audiences.
One consistent approach.
The work looks different depending on who I'm working with. But the underlying discipline — clarity about the real problem, structured delivery, measurable outcomes — is the same in both directions.
You don't have an AI problem. You have an analog process problem that AI is making more visible.
I work with IT and enterprise companies (50–500 employees) to move from an AI experiment to measurable impact in 6–10 weeks. Process audit, adoption plan, contextual training, change management, and automation — with contractual guarantees on results.
- Real adoption doesn't come from new tools — it comes from redesigning decisions and workflows
- I go in, audit the process, and deliver — not advise and leave
- If minimum results aren't met, the Success Fee isn't charged
You're not an employee. You're a product on the market. If it's not selling, the problem is in the product — not the market.
JobSquad is a structured transition incubator — 4 sprints, clear milestones, measurable outcomes. Not a course. Not a coaching programme. A system designed to produce employment.
- 70% of participants who complete programs get hired
- Mindset, skills, accountability, community — all in one structure
- 5 tracks: Start, PM, AfterHire 90, No-Code Automation, Career Clarity
The person behind
the product thinking.
Product work requires a certain way of seeing the world — pattern recognition, tolerance for ambiguity, the ability to hold both the detail and the system view at once. Most of what shapes that capacity happens outside the office.
Ready to work with someone
who delivers, not just advises?
Whether it's AI transformation for your company, a career transition program, or a product that needs a PM who understands both the strategy and the stack — let's talk.