I help organizations design products
and AI workflows people
actually adopt.
Product strategy, AI transformation, custom training, and automation — delivered as structured engagements with measurable outcomes. Not advisory decks. Not workshops that disappear into a shared drive. Actual results, scoped and delivered.
UX & AI transformation
delivered at HP in Q1
B2C career programs
public sector, e-commerce, IT
The problem isn't the tool.
It's the adoption gap
between buying and using.
Companies invest in AI, automation, and new platforms — then watch them gather dust at 20–30% adoption. The gap isn't technical. It's a product and change management problem. That's exactly what these services are built to solve.
Four service lines.
Each solving a distinct problem.
Built for organizations that need product clarity, AI-enabled direction, stronger platform adoption, and better alignment between user needs, business goals, and execution.
From AI experiment to measurable adoption — with a guarantee in the contract
You don't have an AI problem. You have analog process problems that AI is making more visible. I go in, audit the process, identify where the actual friction is, and deliver adoption — not recommendations about adoption.
Champions team built inside your organisation. 3–12 automations implemented and running in production. Zero consultant dependency after the sprint ends.
- Process audit — where the hours are actually going
- Adoption plan aligned with business goals, not vendor decks
- Contextual training inside actual workflows
- Change management — human resistance as a product variable
- Automation implementation (Make, n8n, Zapier, Airtable, Copilot)
- Dashboard ROI + 12-month scaling roadmap
- Internal Champions team certified and independent
Turn complexity into validated product direction before delivery chaos takes over
Structured research, mapping, and prioritisation that produces actual strategic outputs — not decks with arrows. From early-stage scoping to platform evolution and AI feature definition.
- User and stakeholder interviews
- Journey mapping and workflow analysis
- Problem framing workshops
- MVP definition and feature prioritisation
- Product roadmap definition with OKR alignment
- Adoption and KPI framework
- Decision-ready discovery summary
Training built for your context — not a generic curriculum delivered to your team
Off-the-shelf training doesn't work because it's designed for an average team with average problems. Custom training starts with understanding your actual workflows, tools, and resistance points — then delivers learning that lands inside the job, not alongside it.
Delivered as workshops, sprint cohorts, or embedded team programs. Formats available for leadership, technical teams, cross-functional groups, and individuals in transition.
- AI tools adoption training — contextual, role-specific, practical
- Product thinking for non-PMs (ops, HR, engineering, leadership)
- Design Thinking facilitation for cross-functional teams
- No-code automation training (Make, n8n, Zapier)
- Career transition sprint programs for IT professionals
- LinkedIn & personal brand for technical professionals
- Custom curriculum scoped to your team's actual tools and workflows
A senior product thinking partner — without the overhead of a full-time hire
Best for founders, product leaders, and innovation teams who need consistent strategic input across roadmap decisions, stakeholder alignment, product reviews, and cross-functional facilitation. Not a retainer for deliverables — a retainer for judgment.
- Monthly advisory sessions (roadmap, prioritisation, strategy)
- Async review of product decisions, briefs, and documents
- Workshop facilitation as needed
- Stakeholder alignment support
- Product and experience reviews
- Direct access — not delegated to a junior
Training that works inside
the job, not alongside it.
Generic training programmes fail because they're designed for an average learner in an average context. Every custom training engagement starts with understanding what your team actually does, where the friction is, and what "good" looks like for your specific situation.
Learning is a product problem, not a content problem. The reason most corporate training doesn't stick is the same reason most AI tools don't get adopted: the learning was designed for a generic use case, not for the specific workflow, resistance, and context of the person who has to change their behaviour. I build training the same way I build products — starting with the user's actual reality.
Structured enough for enterprise.
Fast enough for startups.
Every engagement follows the same four-phase logic — regardless of size or service type. The phases scale in depth, not in structure.
Discover
Business context, user needs, workflow friction, and technical constraints — surfaced through interviews, audits, telemetry review, and mapping. The actual problem, not the stated problem.
Define
Product direction, opportunity prioritisation, and team alignment around a roadmap, MVP scope, or training curriculum. Every decision documented with rationale.
Design & Build
Translate direction into flows, product logic, onboarding moments, automation workflows, or training content — depending on the engagement. Built for real conditions, not ideal ones.
Enable Adoption
Metrics, dashboards, Champions certification, enablement materials, and iteration loops. The engagement isn't over at delivery — it's over when adoption is measurable and self-sustaining.
Actual outputs teams
can use the next day.
Not random screens for the sake of looking productive. Strategic outputs that inform decisions, enable delivery, and measure progress.
Who I work well with —
and who I don't.
Being honest about fit saves everyone time. These services work best in specific contexts. If yours isn't one of them, I'll tell you at the first call.
- Companies with AI tools deployed but stuck below 30% adoption
- Teams building internal AI assistants, copilots, or automation workflows
- Product teams that need discovery before more delivery
- Leaders who want UX and product tied to business KPIs, not decoration
- Organizations modernizing legacy workflows through automation
- IT professionals in transition who need structure, not motivation
- Companies that want training built for their tools and context
- Looking for a vendor to execute a fully-defined brief without strategy input
- Expecting transformation without internal change — someone to fix it from outside
- Need a large team of designers or developers — this is senior individual contribution
- Want a training programme that can be delivered without any customisation
- Prefer monthly reports over working sessions and measurable milestones
- Not willing to involve the actual end-users in discovery or testing
Results from actual engagements —
not projected outcomes.
Every number below came from a real project, with a real client, in a real organisation. Not a case study written after the fact to look good.
Not sure which service
fits your situation?
Start with a 30-minute call. I'll tell you honestly whether what you need is something I can deliver — and if not, I'll point you in the right direction.