Ana Maria Zamfirache - UX Strategy & Design Services

Ana Maria Zamfirache

UX Strategist, Product Thinker & Transformational Facilitator
I help businesses grow by designing digital experiences that are intuitive, effective, and aligned with real user needs. From early-stage ideation to full-scale UX transformation, I bring clarity, structure, and empathy to your digital journey.

🧭 Discover & Define

Clarify the problem, align your team, and map real user needs.

  • UX Audit & Heuristic Review
  • Design Thinking / Problem Framing Workshop
  • Persona Creation / Jobs To Be Done
  • Customer Journey Mapping
  • Competitive UX Benchmark
  • UX Strategy Roadmap

🎨 Design & Prototype

Translate insights into testable, beautiful solutions.

  • Wireframes & User Flows
  • Interactive Prototypes (mobile/web)
  • UI Design (Landing Pages, Apps, Dashboards)
  • Design System Setup
  • Usability Testing

📊 Validate & Optimize

Boost performance through real user data.

  • UX Testing Sessions
  • Conversion Optimization (CRO)
  • Analytics & Heatmap Analysis
  • UX KPIs & OKR Setup
  • A/B Testing Guidance

🎯 Facilitate & Upskill

Empower your team to think and act with a user-centered mindset.

  • Design Thinking Workshops
  • UX Training for Non-Designers
  • UX Process Definition & Implementation
  • UX Maturity Audit
  • Mentorship for Founders & Product Teams

💼 Pricing (starting from)

Client Type Starter Package Expert Package Full Strategy
Entrepreneurs €400 – €600
✔ 1 Audit + Workshop + 1 Wireframe		 €900 – €1,200
✔ Discovery + Prototyping		 €1,500 – €2,000
✔ MVP + Mentoring
SMEs €800 – €1,200
✔ Funnel Audit + UX Ideas		 €1,500 – €2,500
✔ UX Roadmap + 2–3 Screens		 €3,000 – €5,000
✔ UX Strategy + Training
Corporations €1,500 – €2,500
✔ Audit + Workshop		 €4,000 – €6,000
✔ Full UX Project		 €7,000 – €10,000+
✔ UX Transformation

🎯 Custom Services (on-demand)

2h Workshop Facilitation

€300 – €500

Full UX Audit (site/app)

€500 – €1,200

Wireframe or Prototype (per page)

€100 – €250

Monthly Mentoring

€600 – €1,000

User Testing with Real Users

€700 – €1,500

1-day Design Sprint

€1,200 – €2,000

Business Re:Design

Strategic & Practical Workshops for Entrepreneurs
Facilitator: Ana Maria Zamfirache

🌟 VISION

Business Re:Design is a program crafted for Romanian entrepreneurs who feel their business needs more clarity, structure, and direction. These are not theoretical lectures, but transformational, hands-on workshops. The goal is to help entrepreneurs make strategic decisions, reorganize their offer, think of their business as a scalable product, and integrate AI and CX where it truly adds value.

📅 FORMAT

Duration: 3h – 4h / workshop
Participants: max. 25 / session
Format: Interactive, hands-on, 100% focused on each participant's business

💰 COLLABORATION PRICING

Individual workshop: €70 – €90 / participant
Full program (8 sessions): €440 – €500 / participant
Corporate workshop: €1,200 – €1,600 / session

🔄 AVAILABLE WORKSHOP THEMES (8 proposed sessions)

1. Strategic Reset: What to keep, drop, or scale

Challenge: Too many ideas, not enough clarity
Result: Clear priorities and focus plan
Deliverables: Business Audit Canvas + RESET Map

2. Who really buys from you and why?

Challenge: You're unsure of your real customer
Result: Clear ideal client and aligned messaging
Deliverables: JTBD Canvas + Ideal Client Sheet

3. Product Thinking for Entrepreneurs

Challenge: Your business feels like a job, not a product
Result: Scalable offer with a clear structure
Deliverables: Product Thinking Kit + Vision Canvas

4. Customer Experience = Business Intelligence

Challenge: You're unsure what really impacts your clients
Result: Actionable decisions based on real insight
Deliverables: VOC Insight Sheet + Action Tracker

5. AI as a Strategic Partner, Not Just a Marketing Tool

Challenge: You're not using AI strategically
Result: 5+ strategic prompts + tested process
Deliverables: AI Canvas + Prompt Pack

6. Clarity & Differentiation

Challenge: Your offer sounds like everyone else's
Result: Clear communication, unique positioning
Deliverables: One-Page Offer + Positioning Canvas

7. 90 Days: Focus, Energy, Execution

Challenge: You're not moving forward with key actions
Result: Clear plan with KPIs and rhythm
Deliverables: Strategic Dashboard + Execution Calendar

8. Re:Design Final: The New Version of Your Business

Challenge: Many ideas, but no cohesive vision
Result: Clarity and aligned future direction
Deliverables: Re:Design Canvas + 30-Day Integration Plan

👥 Why Ana Maria Zamfirache?

🎯 Experience

10+ years in UX Strategy, Product Thinking & Transformational Facilitation

🚀 Real-World Projects

Job Squad, HP, AI Assistants, Fundația Regală, and many others

✨ Unique Style

Deep, empathetic, applied, and structured