UX Strategist & Product Partner | Research-Driven, AI-Enabled, Impact-Focused
Hi, I’m Ana — I help companies connect the dots between user insight, product strategy, and delivery.
With 7+ years of experience across enterprise platforms, SaaS, and internal tools, I specialize in leading UX discovery, aligning cross-functional teams, and shaping the vision for AI-powered and automation-driven products.
Whether it’s facilitating a roadmap sprint or defining onboarding flows, I work where business meets user experience.
STRATEGIC SNAPSHOT
🧠 10+ strategy workshops facilitated (Design Thinking, JTBD, Product Visioning)
⚙️ AI & Automation focus (HP Assistant, UiPath, SAP Fiori/UI5)
🛠️ Cross-functional experience: product, engineering, marketing
🚀 25% uplift in conversion for SaaS MVP onboarding
🌍 Worked in banking, pharma, enterprise IT, and public services
Companies I worked for:
FEATURED CASE STUDIES
HP Internal AI Assistant
Led research, strategy, and product roadmap design for an AI assistant piloted across 12,000+ employees.
Pharma Batch Release Hub
Defined workflows and an MVP for a compliance tool in manufacturing. Improved cross-team collaboration and roadmap clarity.
Public Procurement Cloud Platform
Improved onboarding, navigation, and retention in a complex purchasing platform for government clients.
What others think of me
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"A dependable consultant who will stich the team together and able to communicate common goal for team success"
360 survey participant
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"I think Ana is a very strong person, with a positive attitude, a great colleague, with a warm voice and a wonderful heart"
360 survey participant
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"I see Ana as being very committed (to her personal and professional goals), disciplined, confident, resourceful and smart, with a good collaborative attitude and open, curious and interested in growing herself, in learning new things and the type of person who can overcome difficult situations"
360 survey participant